Journal
Discover style insights and trends on our fashion lifestyle blog.
Vishu Morning: What to Wear for Kani
Vishu is decided before you open your eyes. That is the thing to understand about dressing for it. Onam is a public festival —...
Jul 14 2026
Tussar: The Texture Silk (Sarees, Salwars and Churidars)
Tussar is silk — but it is wild silk, and that is the whole story. Almost all the silk in the world comes from...
Jul 14 2026
What Is a Banana Silk Saree? (And Why It Isn't Silk)
Banana silk is not silk. That is not a complaint, and it is not an accusation. It is just the fact, and almost nobody...
Jul 14 2026
The Aham Story: From a Sasthamangalam Boutique to 16,000 Sarees Online
Aham began in 2013, in Sasthamangalam, as one woman's boutique. Dinu Elizabeth Roy opened it with a fairly stubborn idea: that most women are...
Jul 13 2026
First Holy Communion: A Dressing Guide for the Whole Family
The child wears white. Everyone else has been left to guess. That is the honest summary of First Holy Communion dressing, and it is...
Jul 13 2026
The Dhavani Comeback: Kerala's Half Saree, Explained
A dhavani is a half saree — and, strictly, the dhavani is only one part of it. The outfit has three pieces: a long...
Jul 13 2026
Kasavu and Set Mundu: Kerala's Cream-and-Gold, Explained
Kasavu is not a garment. It is the gold. That one sentence clears up most of the confusion. Kasavu is the zari border —...
Jul 13 2026
The Onam Dressing Guide 2026: What to Wear, and What Not to Overdo
Cream and gold. That is the answer, and you can stop reading if that is all you needed. The Onam wardrobe is built on...
Jul 13 2026
